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About Dannii Matthews


"Dannii Matthews" is a trading name of Primoda Ltd, which is a family run business that is headed by Geraldine.

We have been trading online since 2000 and in this time we have served many happy customers. We pride ourselves on our customer support, service and just as important our no hassle returns policy which gives you the customer piece of mind. We are constantly adding new lines of Sexy Lingerie to our website so please visit us often or better still sign up for our newsletter for exclusive sales information.

We are a small team of 5 working in offices and warehousing in Birkenhead, Wirral. We have a genuine passion to give the customer what they want. With this ethos we have grown dramatically over the last few years and have maintained a loyal customer base throughout the businesses of Primoda Ltd. Continued investment in technology enables us to meet the demands of this internet age along with forging close relationships with our key suppliers helps us to offer you the customer, great products, great value, great service and super fast delivery.

Trading under the Primoda Ltd umbrella are two companies, Dannii Matthews selling all things Sexy, & Shapewear Solutions who are the UKs largest specialist retailer of shaping garments.

I would really love to hear any feedback you may have actively encourage you to contact me.

If you are a supplier who would like to work with us then we would also love to hear from you, providing that your products match the values of our company.


Geraldine Robinson
Dannii Matthews